The concept of creating new forms of content, such as a blog, in order to advance your digital marketing efforts is certainly a part of today’s mainstream culture, as it ... » Continue

Welcome to Part 2 of my key takeaways from MozCon 2015. While Part 1 takes a look at some of the big changes coming to Google and SEO in 2016 and beyond, ... » Continue

Another year of MozCon, another year highlighting tremendous sea-changes in Google and search engine optimization. While shifts in the SEO landscape are obviously nothing novel, it appears Google is growing in ... » Continue

Hi guys! As the sun sets on day two of MozCon 2015 (OK, not literally; I’m so far north that it looks like early afternoon from my hotel window), I ... » Continue

And just like that, it’s time for another go-round. It’s hard to absorb the fact that it’s been a whole year since I was last in this room at the ... » Continue

Well, SearchFest 2015, my third attended in as many years, has somehow already come and gone. I’m soon going to get to that place where I start getting them mixed ... » Continue

Last Friday, Google’s John Mueller said link-building can do more bad than good and should generally be avoided. And then the internet overreacted. In response to the question “Is link-building in ... » Continue

Congratulations on your impending new site! Given the furious pace at which design and usability best practices evolve these days, there’s hardly any doubt that a site redesign is a good ... » Continue

Purpose and Strategy Press releases are among the many once-wholesome link-building tools ultimately hijacked and ruined by black-hat SEO practitioners who sought to use them as arenas for keyword stuffing. Consequently, ... » Continue

The last few weeks have been filled with talk of the Sochi 2014 Winter Olympics, from #sochiproblems to athletes adopting stray dogs it’s what has been filling your news feeds. ... » Continue