The New Kid in Town: Amazon Media Group

by on October 16, 2012 · Search Engine Optimization

At the beginning of October, Amazon released its newest advertising format – Amazon Media Group, which is basically Amazon’s own display advertising network.  With over 150 million visitors to Amazon.com ... » Continue

Google’s Next Move to Improve the Internet: mod_pagespeed Out of Beta

by on October 10, 2012 · googleSearch Engine Optimization

Everyone knows Google has a long history of releasing products before they’re ready for market and yanking them once they flounder (Google Wave anyone?). Or, just letting them meander along ... » Continue

NEW! Google Tag Manager: 5 Steps to Making Life a Little Bit Easier

by on October 2, 2012 · Search Engine Optimization

On Monday, Google announced the release of a new feature called Tag Manager. Recall if you will the last time you had to update tracking code on your website – ... » Continue

YouTube is the single most powerful political & social force in 2012

by on September 19, 2012 · Search Engine OptimizationSocial MediaVideo

A hyperbolic title to be sure, but look at the news this September: The amateurish film by “Sam Bacile,” The Innocence of Muslims, and its offensive portrayal of the Prophet Muhammad, ... » Continue

Google’s Prime Real Estate

by on August 29, 2012 · Search Engine Optimization

If you go to Google.com (like countless people do every day) you may notice something a little different than what you are used to seeing – an animated ad. This ... » Continue

Developing a Good Negative Keyword List

by on August 20, 2012 · Search Engine Optimization

Paying per click can get expensive if the keywords driving traffic to an advertiser’s site are not relevant. Advertisers are wasting money on irrelevant keywords, I have seen accounts waste ... » Continue

Google’s June/July Update: Site clustering, Page quality, and Sitelink Changes Oh My!

by on August 17, 2012 · Search Engine Optimization

Google’s recent algorithm changes report was the biggest one yet with 86 reported changes in June and July. Here are the highlights, also reference SearchEngineLand.com for more details. Site Clustering – ... » Continue

PPC & Incremental Ad Clicks

by on August 9, 2012 · Search Engine Optimization

Oftentimes, it’s assumed that if you are at or near the top of organic rankings, that paid search is unnecessary. A recent study by Google conflicts this theory and shows ... » Continue

Almost Half of Olympics-Related Searches Come From Mobile Devices

by on August 7, 2012 · MobileSearch Engine Optimization

According to a recent Google Mobile Ads Blog post, Olympics related searches on smartphones and tablets grew 10x during the first week of the event compared to the prior week.  ... » Continue

The Eight Stages of Starting Your SEM Career

by on July 13, 2012 · seach agencySearch Engine MarketingSearch Engine OptimizationSEO

I’ve been with Anvil for close to a year now, and outside of internships and education, it has been my first real experience in the wild and crazy world of ... » Continue