Category: Search Engine Optimization
The New Kid in Town: Amazon Media Group
by Anvil on October 16, 2012 · Search Engine OptimizationAt the beginning of October, Amazon released its newest advertising format – Amazon Media Group, which is basically Amazon’s own display advertising network. With over 150 million visitors to Amazon.com ... » Continue
Google’s Next Move to Improve the Internet: mod_pagespeed Out of Beta
by Anvil on October 10, 2012 · googleSearch Engine OptimizationEveryone knows Google has a long history of releasing products before they’re ready for market and yanking them once they flounder (Google Wave anyone?). Or, just letting them meander along ... » Continue
NEW! Google Tag Manager: 5 Steps to Making Life a Little Bit Easier
by Anvil on October 2, 2012 · Search Engine OptimizationOn Monday, Google announced the release of a new feature called Tag Manager. Recall if you will the last time you had to update tracking code on your website – ... » Continue
YouTube is the single most powerful political & social force in 2012
by Anvil on September 19, 2012 · Search Engine OptimizationSocial MediaVideoA hyperbolic title to be sure, but look at the news this September: The amateurish film by “Sam Bacile,” The Innocence of Muslims, and its offensive portrayal of the Prophet Muhammad, ... » Continue
Google’s Prime Real Estate
by Anvil on August 29, 2012 · Search Engine OptimizationIf you go to Google.com (like countless people do every day) you may notice something a little different than what you are used to seeing – an animated ad. This ... » Continue
Developing a Good Negative Keyword List
by Anvil on August 20, 2012 · Search Engine OptimizationPaying per click can get expensive if the keywords driving traffic to an advertiser’s site are not relevant. Advertisers are wasting money on irrelevant keywords, I have seen accounts waste ... » Continue
Google’s June/July Update: Site clustering, Page quality, and Sitelink Changes Oh My!
by Anvil on August 17, 2012 · Search Engine OptimizationGoogle’s recent algorithm changes report was the biggest one yet with 86 reported changes in June and July. Here are the highlights, also reference SearchEngineLand.com for more details. Site Clustering – ... » Continue
PPC & Incremental Ad Clicks
by Anvil on August 9, 2012 · Search Engine OptimizationOftentimes, it’s assumed that if you are at or near the top of organic rankings, that paid search is unnecessary. A recent study by Google conflicts this theory and shows ... » Continue
Almost Half of Olympics-Related Searches Come From Mobile Devices
by Anvil on August 7, 2012 · MobileSearch Engine OptimizationAccording to a recent Google Mobile Ads Blog post, Olympics related searches on smartphones and tablets grew 10x during the first week of the event compared to the prior week. ... » Continue
The Eight Stages of Starting Your SEM Career
by Anvil on July 13, 2012 · seach agencySearch Engine MarketingSearch Engine OptimizationSEOI’ve been with Anvil for close to a year now, and outside of internships and education, it has been my first real experience in the wild and crazy world of ... » Continue