Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Saying Good Things? I Believe You. Saying Bad Things? Not so Much

by Anvil on December 7, 2010Online Reputation Management

Saying Good Things? I Believe You. Saying Bad Things? Not so Much

by Anvil on December 7, 2010Online Reputation Management

When you hear about someone’s recent amazing experience with a company, do you give it a lot of trust? What about when you hear about a train wreck of an experience? Which influences you more?

According to a recent article on eMarketer, positive word of mouth is both more rampant and impactful than negative word of mouth. So why would a positive experience be something you want to share more? And why are people more likely to recommend a company than recommend against a company?

1) Companies Finally Get It: The importance of word of mouth in today’s social media-laden culture has caused companies to truly improve their customer service. The risks of any other course are just too great.

2) Negativity Fatigue: Everybody has that Facebook friend that just complains. All. Day. Long. Maybe people are just tired of it, and as a result they are less likely to complain themselves. Instead, they just don’t become a repeat customer.

3) The Sour Grapes Effect: People just don’t put that much credence in the negative opinions of one person. Every company has hiccups, as does every person. Just because you had a bad experience doesn’t mean that I will.

Conventional marketing wisdom used to be that the average person with a bad experience told many more people than someone who had a good experience. However, long gone is the fact that you need tell people one at a time. Whether via a tweet or a Facebook update, the reach of the comment is the same. It’s just that the impact is not.

So what do you think? Do you rave more than you rant while putting more trust in positive opinions?

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Targeting on Facebook Ads for BeginnersJuly 14, 2022
    • Understanding Audience Values and How They Impact Digital StrategyJuly 7, 2022
    • How BeReal Is Impacting the Social Media SpaceJune 30, 2022
    • Two Keywords Enter a BarJune 22, 2022
  • Categories

Related Posts

  • How to Express Brand Empathy in Digital Marketing
  • Curating Your Brand and Driving Revenue via Online Reviews
  • 4 Ways to Optimize Your Personal, Online Brand
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Targeting on Facebook Ads for Beginners by Lauren Milligan on July 14, 2022
  • Understanding Audience Values and How They Impact Digital Strategy by Kari Schroeder on July 7, 2022

Twitter

Anvil Media, Inc. @anvilmedia

This account is now inactive. Please follow @deksia for updates. Happy New Year!

ReplyRetweetFavorite

Testimonials

Anvil Media’s expertise in the PPC and SEO industry is unparalleled.Oregon State University

©Anvil Media, Inc. 2023
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest