As you keep an eye on your 2020 disaster bingo card to win the office pool, you are noticing that your customers don’t open your emails like they used to. ... » Continue

Email may not get as much attention as social media but it remains the most important communication tool for marketers. This is especially true when you consider email users are ... » Continue

It’s possible when you hear the term email service provider, you think of your email inbox service — Gmail, Outlook, etc. But in the marketing world, we also use the ... » Continue

Here’s what happens your company dives into social media without a strategy. Or knowing best practices. Cannery Pier is a small hotel in Astoria, Oregon that I’ve been wanting to stay ... » Continue

My courtship with marketing picked up speed under the quasi-tutelage of Sanford Wallace.  Sanford is the anti-Godin.  He may not have invented spam, but he took it to a whole ... » Continue