Anvil’s Paid Media Team weighs in on the current status and long-term plan of the Facebook Exchange There is a lot of speculation around the longevity of the Facebook Exchange and ... » Continue

At the beginning of October, Amazon released its newest advertising format – Amazon Media Group, which is basically Amazon’s own display advertising network.  With over 150 million visitors to Amazon.com ... » Continue

Last Friday, three key ad industry associations released their guiding principles of digital measurement. These principles relate almost exclusively to brand-focused display advertising online. As web analytics becomes more and ... » Continue

YouTube is a beast of a website to try and advertise on effectively. It’s a huge site with constantly updated content and an audience that spans nearly every demographic category ... » Continue

Well, Yahoo has finally responded to Google’s Display Builder tool in AdWords through their own Display builder of sorts. And while I haven’t been able to get my first campaign ... » Continue

Google’s Content Network provides the potential to advertise on sites based on category, keywords, URL, demographic, or combination of keywords & URL.  Advertisers can utilize Google’s network to display banners ... » Continue