Blog Archives
Facebook Exchange: Will It Stay or Will It Go?
by Anvil on May 12, 2015 · FacebookMobilePaid AdvertisingPay-Per-Click (PPC)Social Media MarketingAnvil’s Paid Media Team weighs in on the current status and long-term plan of the Facebook Exchange There is a lot of speculation around the longevity of the Facebook Exchange and ... » Continue
The New Kid in Town: Amazon Media Group
by Anvil on October 16, 2012 · Search Engine OptimizationAt the beginning of October, Amazon released its newest advertising format – Amazon Media Group, which is basically Amazon’s own display advertising network. With over 150 million visitors to Amazon.com ... » Continue
Breaking Down the New Digital Measurement Principles
by Anvil on June 20, 2011 · analyticscompetitive intelligenceInternet Marketing StrategyPaid AdvertisingLast Friday, three key ad industry associations released their guiding principles of digital measurement. These principles relate almost exclusively to brand-focused display advertising online. As web analytics becomes more and ... » Continue
Advertising on YouTube just got easier
by Anvil on October 13, 2009 · Internet Marketing ToolsPay-Per-Click (PPC)Social Media MarketingYouTube is a beast of a website to try and advertise on effectively. It’s a huge site with constantly updated content and an audience that spans nearly every demographic category ... » Continue
Yahoo! My Display Ads Review
by Anvil on June 23, 2009 · Pay-Per-Click (PPC)Well, Yahoo has finally responded to Google’s Display Builder tool in AdWords through their own Display builder of sorts. And while I haven’t been able to get my first campaign ... » Continue
Tactical Thursdays – Bypassing Google
by Kent Lewis on April 9, 2009 · Tactical ThursdaysGoogle’s Content Network provides the potential to advertise on sites based on category, keywords, URL, demographic, or combination of keywords & URL. Advertisers can utilize Google’s network to display banners ... » Continue