Facebook’s New Privacy Changes

by on December 11, 2009 · Online Reputation ManagementSocial Media Marketing Optimization

Earlier this week Facebook finally released their new simplified privacy controls to all users. While the changes won’t affect Pages or Groups, they do have a big impact on personal ... » Continue

Facebook Ads: More Valuable than AdWords?

by on December 9, 2009 · Pay-Per-Click (PPC)Social Media Marketing Optimization

We talk a lot about building a presence on social media in order to build your online reputation. What many businesses don’t do, however, is take advantage of advertising on ... » Continue

Social Media Marketing White Paper Guide

by on November 10, 2009 · Social Media Marketing Optimization

Social Media can be a very powerful tool for online reputation management, helping you address and mitigate undesirable search engine results or mentions in online media. The fact is that ... » Continue

Watch & Learn: Honda’s Response Towards Social Media Criticism

by on September 4, 2009 · Online Public RelationsOnline Reputation ManagementSEM PRSocial Media Marketing Optimization

One of the reasons you might be hesitant to embrace social media is because you don’t want to risk losing control of your brand’s messaging, and nothing can better exemplify ... » Continue

The Hands Off Approach to Social Media

by on August 27, 2009 · Social Media Marketing Optimization

Here at Anvil, when clients come looking for guidance on a social media strategy we strongly encourage that a well laid out plan is established before jumping into the mix. ... » Continue

The Fortune 500 & Blogs

by on May 11, 2009 · Online Public RelationsOnline Reputation ManagementSocial Media Marketing OptimizationStudies

A recent study, conducted by Nora Ganim Barns at the University of Massachusetts and Eric Mattson with Financial Insite, found that only 16% of Fortune 500 companies have a corporate ... » Continue

Only 34 Percent of Executives Monitor Their Online Reputation!

by on April 28, 2009 · Online Public RelationsOnline Reputation ManagementSEM PRSocial Media Marketing OptimizationStudies

Online reputation management is becoming more and more important to corporate executives according to a report recently released by the The Conference Board. This detailed report highlights the results of ... » Continue

Protecting Your Social Identity

by on February 19, 2009 · Social Media Marketing Optimization

The Aladdin Annual Threat  Report for 2009 was recently released by the Aladdin Attack Intelligence Center. With so much personal data stored online, the web continues to ... » Continue

The Most Social Brands of 2008 – Volume Speaks

by on January 29, 2009 · Social Media Marketing Optimization

In their coverage of the most social brands of 2008, Advertising Age asked, “What was the brand or branded product most often mentioned in social media at the end of ... » Continue

Owning Your Name On Twitter

by on January 29, 2009 · Social Media Marketing Optimization

Just like every good Twitter account owner should, I look at the profiles of my newest followers. I think of it as a way to shake hands with the person ... » Continue