Category: Social Media Marketing Optimization
Facebook’s New Privacy Changes
by Anvil on December 11, 2009 · Online Reputation ManagementSocial Media Marketing OptimizationEarlier this week Facebook finally released their new simplified privacy controls to all users. While the changes won’t affect Pages or Groups, they do have a big impact on personal ... » Continue
Facebook Ads: More Valuable than AdWords?
by Anvil on December 9, 2009 · Pay-Per-Click (PPC)Social Media Marketing OptimizationWe talk a lot about building a presence on social media in order to build your online reputation. What many businesses don’t do, however, is take advantage of advertising on ... » Continue
Social Media Marketing White Paper Guide
by Anvil on November 10, 2009 · Social Media Marketing OptimizationSocial Media can be a very powerful tool for online reputation management, helping you address and mitigate undesirable search engine results or mentions in online media. The fact is that ... » Continue
Watch & Learn: Honda’s Response Towards Social Media Criticism
by Anvil on September 4, 2009 · Online Public RelationsOnline Reputation ManagementSEM PRSocial Media Marketing OptimizationOne of the reasons you might be hesitant to embrace social media is because you don’t want to risk losing control of your brand’s messaging, and nothing can better exemplify ... » Continue
The Hands Off Approach to Social Media
by Anvil on August 27, 2009 · Social Media Marketing OptimizationHere at Anvil, when clients come looking for guidance on a social media strategy we strongly encourage that a well laid out plan is established before jumping into the mix. ... » Continue
The Fortune 500 & Blogs
by Anvil on May 11, 2009 · Online Public RelationsOnline Reputation ManagementSocial Media Marketing OptimizationStudiesA recent study, conducted by Nora Ganim Barns at the University of Massachusetts and Eric Mattson with Financial Insite, found that only 16% of Fortune 500 companies have a corporate ... » Continue
Only 34 Percent of Executives Monitor Their Online Reputation!
by Anvil on April 28, 2009 · Online Public RelationsOnline Reputation ManagementSEM PRSocial Media Marketing OptimizationStudiesOnline reputation management is becoming more and more important to corporate executives according to a report recently released by the The Conference Board. This detailed report highlights the results of ... » Continue
Protecting Your Social Identity
by Anvil on February 19, 2009 · Social Media Marketing OptimizationThe Aladdin Annual Threat Report for 2009 was recently released by the Aladdin Attack Intelligence Center. With so much personal data stored online, the web continues to ... » Continue
The Most Social Brands of 2008 – Volume Speaks
by Anvil on January 29, 2009 · Social Media Marketing OptimizationIn their coverage of the most social brands of 2008, Advertising Age asked, “What was the brand or branded product most often mentioned in social media at the end of ... » Continue
Owning Your Name On Twitter
by Anvil on January 29, 2009 · Social Media Marketing OptimizationJust like every good Twitter account owner should, I look at the profiles of my newest followers. I think of it as a way to shake hands with the person ... » Continue