Blog Archives
Google Expands Close Variants Once Again to Match Search Intent
by Anvil on September 19, 2018 · AdwordsKeywordsPaid MediaPay-Per-Click (PPC)As anyone who has run search ads knows, keywords are the fulcrum the medium balances upon. The advertiser’s challenge is to balance a user’s search intent against the actual search ... » Continue
Don’t Let B.S.EO Break Your Spirit, or Rankings, in Google #fakenews
by Anvil on June 7, 2017 · googleKeywordsSEOIf you keep up on the news and current politics, terms such as “fake news” and “weaponized information” aren’t anything new to you. You’ve likely even stumbled across numerous articles ... » Continue
Why Content Optimization is Important for Your Website Presence
by Anvil on October 12, 2016 · local seoSEOToday is the third installment of the recap from the Lunch and Learn I presented on the First Steps for Onsite Optimization. In our first recap, we talked about Keyword ... » Continue