Today is the third installment of the recap from the Lunch and Learn I presented on the First Steps for Onsite Optimization. In our first recap, we talked about Keyword Development, and in the second recap we looked at using the keywords we found were the most commonly searched in the Title Tag optimization of a site. In today’s post and video clip we will begin talking about using the keywords in the development of content for the website.

Content Development

Now that you have determined what keywords are being searched for and have updated the title tag optimization of the pages on your website it’s time to update the existing content of the website and/or create new content that includes the keywords and their similar terms. As you will see from the points listed below, it is imperative to provide text content on the pages of your website so the search engines can index your website effectively.

Write Solid, Compelling Website Content

• Focus on developing unique, share-worthy text content that can be indexed by search engines
• The more text that can be indexed by search engines that is focused around the keywords the better chance for your pages to rank in organic search results

Content Length – Top Level Pages/Product Pages

• We recommend developing a minimum of 500 – 700 words of unique content for the main pages of your website as well as pages that contain product descriptions

Content Length – Informational Pages, Blog Posts, Articles, etc.

• We recommend developing a minimum of 1,000 words for inner pages that are more informational. This is a trend that has recently begun to shift with the advent of mobile devices and individuals becoming more comfortable with scrolling to read text content

Resources:

Check out this article from Rand Fishkin of Moz.com that talks about how to Create 10X Content.

You can take a look at the full deck from the lunch and learn here, and watch the full video here.