It’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue

Think it’s too late in the season to capitalize on some of the latest holiday marketing trends? Not to worry: There are still some great ways you can optimize your ... » Continue

Pumpkin Spice Lattes are back at Starbucks, and football season is in full effect. That can only mean one thing for marketers, you better have your holiday campaign ready to ... » Continue

Spoiler Alert: if you’re in retail and you haven’t started planning your holiday marketing campaigns by October, you’re scrooged! Yes, I am aware that it is only August and Christmas isn’t ... » Continue

The rise of mobile has led to the creation of what Google calls “micro-moments,” giving brands new opportunities to shape customer decisions and preferences. This is part two of Anvil’s ... » Continue