The rise of mobile has led to the creation of what Google calls “micro-moments,” giving brands new opportunities to shape customer decisions and preferences. This is part two of Anvil’s ... » Continue

I’ve spent this past summer as an intern at the highly respected digital marketing agency, Anvil Media. During my experience, I’ve gained a lot of knowledge about the digital marketing ... » Continue

Social media ROI can be a highly debated topic when discussing digital marketing or even traditional marketing. Why? Measuring the effectiveness of social media efforts isn’t always as clear-cut as ... » Continue

Today is the second installment of the recap from the Lunch and Learn I presented in August on the First Steps for Onsite Optimization. In our first recap, we talked ... » Continue

The summer may not be quite officially over yet, but now is the time to get a jump on your holiday marketing plan, especially if you are in retail and ... » Continue

A truly successful digital marketing campaign consists of three interacting parts; SEO, Paid Media, and Social Media. Each of these marketing tactics support each other. SEO and Paid Media The research that ... » Continue

…and why the need to be friends. Social Media is an excellent tool for connecting with customers and increasing brand exposure. In order to access its full potential, there will be ... » Continue

The last and final day of the Digital Summit Portland has come to an end, and our team has some more insights to share. If you missed highlights from day 1, you ... » Continue

I was recently asked to speak in front of a business class at Lakeridge High School outside Portland about building a career in digital marketing. I’ve given this presentation many ... » Continue