Blog Archives
Good, Better, Best Modifier for SEO
by Kent Lewis on November 24, 2009 · Search Engine OptimizationWhen creating lists in SEO, copywriters have multiple options. This article explores the ideal modifier to use when naming a list. For example, this article could be titled Top Rated ... » Continue
7 Easy Steps to 10,000 Fans (A Guide for the Bold)
by Kent Lewis on November 20, 2009 · Social Media MarketingMost big brands would balk at 10,000 fans. Apple and McDonald’s buy media by the truck load and could probably care less if it ran over 10,000 fans let alone ... » Continue
Top List Tuesday – Analytics & Measure
by Kent Lewis on November 17, 2009 · Follow FridaySearch Engine MarketingTwitterWebsite AnalyticsI am sure you have been wondering where #FollowFriday has been the past couple of weeks (wink, wink)! Well, if you must know, we have been making a slight shift ... » Continue
How to Protect Your Brand Using SEO Tactics
by Kent Lewis on November 17, 2009 · Online Reputation ManagementSearch Engine OptimizationUncategorizedBy now we all know how important it is for a brand to control their online reputation, and we’ve heard the myriad of instances where big brands have failed to ... » Continue
Top Search Engine Marketing (SEM) Spenders
by Kent Lewis on October 30, 2009 · EconomyPay-Per-Click (PPC)Ever wonder who spends the big bucks on search engine marketing? Granted we know it’s the big brands with the deep pockets, but what verticals are spending the most? MarketingSherpa ... » Continue
Utilizing Customer Reviews to Book Hotel Rooms
by Kent Lewis on October 27, 2009 · Online Reputation ManagementWe all know the past year has been rough, to say the least, as hoteliers have seen the worst slump in decades. Occupancy rates for the first week in October ... » Continue
#Follow Friday – Newspapers on Twitter
by Kent Lewis on October 16, 2009 · NewspaperMost newspapers use Twitter – if you are a newspaper and not on Twitter, your days are numbered anyway – and so for Follow Friday, Anvil reviewed some of the ... » Continue
The Value of a Fan
by Kent Lewis on September 30, 2009 · Social Media MarketingWhat is a Facebook Fan Worth? Adam Goldberg recently took a stab at evaluating the value of a Facebook fan. He calculated the fan value based on the estimated number of ... » Continue
Future of News Interview
by Kent Lewis on September 28, 2009 · NewspaperOnline PublicationsThis interview is a part of a series where Anvil focuses on the future of news. Please read The Future Newspaper & Social News and join the discussion on Twitter ... » Continue
#Follow Friday – Golf Courses on Twitter
by Kent Lewis on September 25, 2009 · Follow FridaySocial Media MarketingTwitterThe last time we met, Kurtis gave us an amazing list of ski resorts on Twitter. And while we are all looking forward to fall and eventually winter, Portland is ... » Continue