Before we get into building citations, let’s first discuss the term “lo-so” or “lo-social”. It stands for “local social” and refers to the plethora of social media sites popping up ... » Continue

Ev Williams took the stage for todays SXSW keynote to discuss twitters newest change.  There were rumor abound that Tiwtter would finally announce an Ad Platform to generate non-search engine ... » Continue

If you love link building, raise your hand. Did you raise your hand? I hope not or you’d look awfully silly sitting at your desk with one hand in the ... » Continue

Back in December TechCrunch revealed that a deal between Google and Yelp was imminent…as they were in the “final stage of negotiations”. This sent the SEO industry into a whirlwind, ... » Continue

Have you ever “Googled” yourself? Why not, are you chicken? Maybe you’re scared about what you might find? Well, you’re actually not alone. A study, commissioned by Microsoft, asked 2,500 ... » Continue

Although this subject has been breached in multiple blog posts, articles, and tweets, it is worth re-emphasizing.  Web analytics has completely changed marketing as we know it (or in my ... » Continue

Reputation Management has become a hot topic over the past few years (hence the need for a blog dedicated to it), especially given the ability consumers have to create, and ... » Continue

Google recently began mailing letters to the top 100,000+ businesses that have been cited as “favorites” by Google Maps users. Google has been tracking and calculating CTR on each business’s ... » Continue

Avoiding the Masses Most marketers push to reach as many people as possible.  Generally, the greater the reach of an ad, viral video, or word-of-mouth marketing campaign, the more the campaign ... » Continue

Google Maps is quickly becoming all the rage within the small to medium sized business (SMB) category. Well, Google Maps has been around for a few years now and the ... » Continue