Blog Archives
Gain Local Citations with Lo-So
by Kent Lewis on March 17, 2010 · Local SearchSocial Media MarketingUncategorizedBefore we get into building citations, let’s first discuss the term “lo-so” or “lo-social”. It stands for “local social” and refers to the plethora of social media sites popping up ... » Continue
Twitters’ New @Anywhere Platform
by Kent Lewis on March 15, 2010 · NewspaperOnline PublicationsSocial Media MarketingTwitterEv Williams took the stage for todays SXSW keynote to discuss twitters newest change. There were rumor abound that Tiwtter would finally announce an Ad Platform to generate non-search engine ... » Continue
Link Building While You Sleep
by Kent Lewis on February 11, 2010 · Link Development StrategiesSearch Engine OptimizationIf you love link building, raise your hand. Did you raise your hand? I hope not or you’d look awfully silly sitting at your desk with one hand in the ... » Continue
Google’s Moving in on Yelp’s Turf
by Kent Lewis on January 28, 2010 · Local SearchBack in December TechCrunch revealed that a deal between Google and Yelp was imminent…as they were in the “final stage of negotiations”. This sent the SEO industry into a whirlwind, ... » Continue
Google Yourself, I Dare You
by Kent Lewis on January 19, 2010 · Online Reputation ManagementHave you ever “Googled” yourself? Why not, are you chicken? Maybe you’re scared about what you might find? Well, you’re actually not alone. A study, commissioned by Microsoft, asked 2,500 ... » Continue
Analytics Ninja Dies from Data Overload
by Kent Lewis on January 7, 2010 · Internet Marketing ToolsAlthough this subject has been breached in multiple blog posts, articles, and tweets, it is worth re-emphasizing. Web analytics has completely changed marketing as we know it (or in my ... » Continue
SMB’s, Start Protecting Your Reputation
by Kent Lewis on December 15, 2009 · Local SearchOnline Reputation ManagementSearch Engine OptimizationReputation Management has become a hot topic over the past few years (hence the need for a blog dedicated to it), especially given the ability consumers have to create, and ... » Continue
Google Favorite Places and QR Codes
by Kent Lewis on December 9, 2009 · Local SearchGoogle recently began mailing letters to the top 100,000+ businesses that have been cited as “favorites” by Google Maps users. Google has been tracking and calculating CTR on each business’s ... » Continue
Finding the Customers You Don’t Want
by Kent Lewis on December 4, 2009 · Pay-Per-Click (PPC)Avoiding the Masses Most marketers push to reach as many people as possible. Generally, the greater the reach of an ad, viral video, or word-of-mouth marketing campaign, the more the campaign ... » Continue
Three Recent Changes Pushing Local Search Forward
by Kent Lewis on November 26, 2009 · Local SearchSearch Engine OptimizationGoogle Maps is quickly becoming all the rage within the small to medium sized business (SMB) category. Well, Google Maps has been around for a few years now and the ... » Continue