Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Facebook Ads: More Valuable than AdWords?

by Anvil on December 9, 2009Pay-Per-Click (PPC)Social Media Marketing Optimization

Facebook Ads: More Valuable than AdWords?

by Anvil on December 9, 2009Pay-Per-Click (PPC)

We talk a lot about building a presence on social media in order to build your online reputation. What many businesses don’t do, however, is take advantage of advertising on Facebook to make that presence even more powerful.

Similar to Google AdWords and other PPC engines in that the advertiser pays each time their ad receives a click, Facebook advertising has something the others don’t. They have an incredible amount of demographic data from the user profiles that each and every Facebooker creates. Advertisers, then, are able to harness that data to pinpoint target ads to Facebook users. So for example, while on AdWords you can target users’ search queries and geo-location, on Facebook, you can target based on any combination of the following attributes:

  • Location (country, city, state)
  • Age
  • Birthday
  • Sex
  • Keywords
  • Level of education
  • Workplace(s)
  • Martial status
  • Language

At last count, Facebook shows that there are nearly 90,000,000 users in the United States alone that could potentially be displayed an ad. With the targeting options, advertisers on Facebook have an incredible opportunity speak to an audience of potential customers. That audience also happens to be one of the most captive audiences online right now – according to a recent Nielsen Online study, users spend an average of just under 6 hours each month on Facebook – 2x more than they spend on Google! That could mean some serious face time for any business.

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Two Keywords Enter a BarJune 22, 2022
    • Content Repurposing – 5 Ways to Scale While You Save Your Time and SanityJune 15, 2022
    • Google Is Retiring Expanded Text Ads. Here’s What You Need To Know!June 8, 2022
    • Video Advertising for Paid Media: Why it’s become imperative, and which platforms should be priorityJune 2, 2022
  • Categories

Related Posts

  • How to Sell Successfully on Social Media
  • The Facebook Ad Boycott: What You Need to Know
  • Curating Your Brand and Driving Revenue via Online Reviews
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Two Keywords Enter a Bar by Joseph Schons on June 22, 2022
  • Content Repurposing – 5 Ways to Scale While You Save Your Time and Sanity by Rachel McMahon on June 15, 2022

Twitter

Anvil Media, Inc. @anvilmedia

RT @kentjlewis: 10 Tips for Developing a More Effective Outbound Sales Strategy https://t.co/uVVm2x43O9

ReplyRetweetFavorite

Testimonials

Anvil media has been instrumental in helping Icon Time execute on our eCommerce GTM strategy. From responsive account management to ...Icon Time

©Anvil Media, Inc. 2022
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest
Posting....