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Owning Your Name On Twitter

by Anvil on January 29, 2009Social Media Marketing Optimization

Owning Your Name On Twitter

by Anvil on January 29, 2009Social Media Marketing Optimization

Just like every good Twitter account owner should, I look at the profiles of my newest followers. I think of it as a way to shake hands with the person who just said, “Nice to meet you. I’d like to hear what you have to say.” I don’t really post all that much because I can’t seem to find the time, so when I get new followers I have to wonder, “Why me? What am I saying that makes you want to follow my every word?” Well, lately I haven’t had to wonder that because I’ve been a victim of Twitter Spam – people creating profiles and following anyone and everyone, just for the sake of doing so or linking to an affiliate site. Luckily, I registered my name over a year ago, but what if you haven’t already? Ummm, you better do so now!

I registered my name and other variations to ensure my online reputation was sound on Twitter. There are fake accounts popping up for people and brands all day, so it’s a good idea to mention in your profile on Twitter that this is your one and only real account.

Recently I came across a list of fake accounts that have been created around top brands: adidas, Dell, Home Depot, insert any celebrity name here. Point is – register your Twitter account name and variations just as you would a domain name and variations to protect your brand.

More related reading:

16 Examples of Huge Brands Using Twitter  – a great post and must read for any brand thinking about getting in to Twitter!

Even more comprehensive list of Brands that Tweet – ever wondered if your favorite brand (or competitor has a Twitter account?)

33 Brands that Suck on Twitter – funny, but sad

Twitter Brand Index – awesome list of Twitter accounts

The Evolution of Brands on Twitter – and – Why Brands are Unsuccessful on Twitter – Great 2 posts by Jeremiah Owyang

Using Twitter for Brands – step by step

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