Our good friend, Eric Peterson of Web Analytics Demystified, has a great post on the topic of measuring success in Twitter. He asks if “influence is the best way to ... » Continue

BusinessWeek has compiled it’s first ever list of the most influential companies, voted on by a 14-member advisory board. BW says their list is more art than science, and that ... » Continue

Don’t you wish Twitter had more functionality built in and that you didn’t have to use 8 additional tools to basically do what Twitter should in the first place? I ... » Continue

Mid last month, Federated Media Publishing (FM) made a huge step in tracking conversations on the web. FM beta-launched their Conversational Marketing (CM) Toolbox to select FM clients including American ... » Continue

ClickZ just covered a study sponsored by our friends at BuzzLogic that says blogs can have more impact on purchase decisions than social networks. The study, conducted by Jupiter, notes ... » Continue

Cone research group recently released a study on how consumers would like to interact with businesses and brands online. If you don’t have a social media profile, get one today! » Continue

We work with many clients on getting their product evangelists to spread the word even more than they do. After all, there’s so much potential in tapping those that already ... » Continue

While I didn’t attend this last conference, I did feel like I was in the loop after reading all the coverage. Here’s my summary of the top 10 things learned ... » Continue

What happens when 5 Stanford classmates come up with an idea to create a tool that will help you keep up with your friends across multiple social networking sites? Well ... » Continue

Well, that is in Google’s mind. So you have a hotel, restaurant, or run a local attraction? Then you need to read this very informative and in-depth report from Search ... » Continue