Key Takeaways From MozCon 2015, Part 2

by on August 6, 2015 · Search Engine OptimizationSEO

Welcome to Part 2 of my key takeaways from MozCon 2015. While Part 1 takes a look at some of the big changes coming to Google and SEO in 2016 and beyond, ... » Continue

Key Takeaways From MozCon 2015, Part 1

by on July 31, 2015 · Search Engine OptimizationSEO

Another year of MozCon, another year highlighting tremendous sea-changes in Google and search engine optimization. While shifts in the SEO landscape are obviously nothing novel, it appears Google is growing in ... » Continue

Developing a Local Content Strategy: SearchFest 2015

by on March 11, 2015 · content marketingLocal SearchSearch Engine Optimization

It is crucial for businesses to have a local content strategy to boost and maintain search rankings. Local content increases the number of relevant keywords that your business has the opportunity ... » Continue

6 New Social Media Trends Inspired by SearchFest 2015

by on March 9, 2015 · b2bb2cOnline Reputation ManagementSearch Engine OptimizationSocial MediaSocial Media Marketing

SearchFest 2015 was my first, and I can say with certainty that I will be back in 2016. With four SearchFest tracks to follow, I decided to divide my time ... » Continue

SearchFest 2015: The Eye of the Hurricane

by on March 4, 2015 · Search Engine MarketingSearch Engine OptimizationSEMpdxSEOSocial Media Marketing

Well, SearchFest 2015, my third attended in as many years, has somehow already come and gone. I’m soon going to get to that place where I start getting them mixed ... » Continue

How to Redesign Your Site Free of SEO Risk

by on November 17, 2014 · Search Engine MarketingSearch Engine OptimizationSEO

Congratulations on your impending new site! Given the furious pace at which design and usability best practices evolve these days, there’s hardly any doubt that a site redesign is a good ... » Continue

How To Optimize Your Press Releases For SEO

by on October 7, 2014 · optimizationSearch Engine MarketingSearch Engine Optimizationsearch marketing strategySEO

Purpose and Strategy Press releases are among the many once-wholesome link-building tools ultimately hijacked and ruined by black-hat SEO practitioners who sought to use them as arenas for keyword stuffing. Consequently, ... » Continue

YouTube Optimization Best Practices

by on July 31, 2014 · content marketingLink Development StrategiesSearch Engine MarketingSearch Engine OptimizationSocial MediaSocial Media Marketing OptimizationStrategic Internet Marketing

I recently attended MozCon, and picked up some awesome insights about YouTube from SEO celeb speaker Phil Nottingham. I decided to couple his notes with my own best practices to develop ... » Continue

6 Things I Learned at MozCon: Day Three

by on July 17, 2014 · analyticscontent marketingproduct marketingSearch Engine Optimization

No introduction necessary this time, except to say that my first MozCon was without a doubt the highlight of my career. And now… 6 Things I Learned At MozCon: Day Three! SEO tactics can ... » Continue

5 Things I Learned at MozCon: Day Two

by on July 16, 2014 · content marketingSearch Engine Optimizationsemantic web

Well, we’re now two-thirds of the way through MozCon and my head feels like it’s going to pop like a party favor. Yesterday’s schedule included eight presentations and today’s took it up to ... » Continue