Purpose and Strategy Press releases are among the many once-wholesome link-building tools ultimately hijacked and ruined by black-hat SEO practitioners who sought to use them as arenas for keyword stuffing. Consequently, ... » Continue

I recently attended MozCon, and picked up some awesome insights about YouTube from SEO celeb speaker Phil Nottingham. I decided to couple his notes with my own best practices to develop ... » Continue

No introduction necessary this time, except to say that my first MozCon was without a doubt the highlight of my career. And now… 6 Things I Learned At MozCon: Day Three! SEO tactics can ... » Continue

Well, we’re now two-thirds of the way through MozCon and my head feels like it’s going to pop like a party favor. Yesterday’s schedule included eight presentations and today’s took it up to ... » Continue

Before today, SEMpdx’s lovely, local, comparatively modest SearchFest was the only search marketing conference I’d ever been to. This morning, I walked into the bluest room I can ever recall seeing, and ... » Continue

The last few weeks have been filled with talk of the Sochi 2014 Winter Olympics, from #sochiproblems to athletes adopting stray dogs it’s what has been filling your news feeds. ... » Continue

Creating content is hard. It takes a lot of time, and just when you think you’re done, it’s time to start all over again. According to a B2B Content Marketing ... » Continue

Google’s recent decision to hide keyword data from view has stirred up a bit of a furor in the digital marketing industry. By restricting keyword level insights on specific pages ... » Continue

Marketers and industry experts worldwide have proclaimed each year to be the “Year of Mobile” for about the last six years or so.  There’s no refuting the fact that we ... » Continue

#Hashtags are coming to Facebook. What does it all mean? Will cats and dogs start living together in the same room? Will machines take over the world? Probably not. But there ... » Continue