New Device Targeting Options in AdWordsby Anvil on January 27, 2010Pay-Per-Click (PPC)
Have you seen AdWords new device targeting options in your PPC account yet?
You are now not only able to target mobile devices but you can target specific phones or carriers! What does this have to do with online reputation you ask? Well let us look at a current example in the mobile industry and the friendly competition between AT&T and Verizon. Between all of the attacks back and forth in advertising it would be smart for Verizon to directly target current AT&T customers in PPC. They could set their targeting options to only AT&T/iphone users and have ad text talking about the benefits of Verizon compared to other carriers. Something like, “Not happy with your current provider? Switch to Verizon today”. Offering some type of promotion/incentive in the messaging would be more convincing…
For Verizon a campaign like this would help to build their online reputation while AT&T continues to attack Verizon in its current campaign.