In one of our recent posts, we talked about owning your brand terms in Google AdWords. Now, we need to address what you can do (and can’t do…) to constructively ... » Continue

For companies that have several retailers and affiliates, sometimes your company can get lost in the weeds when it comes to Branded Pay-Per-Click (PPC) campaigns.  When you are not the ... » Continue

When we talk about a person or company’s ‘Online Reputation’, we’re usually focusing on social media profiles (Facebook, Twitter, LinkedIn), blogger buzz, and Google’s organic search results. Social Media profiles can ... » Continue

Affiliate programs have long been a popular way to drive conversions and visibility for online businesses. There are many small companies that rely heavily on affiliate programs for sales in ... » Continue

We get this question all the time from clients, “What’s a good click through rate? or CTR?” So after reading Yahoo!’s Search Marketing Blog post on answering the questions about ... » Continue

If you run competitor campaigns in Google AdWords, where you have a list of trademarked competitor terms, then you should take note of a recent change in how Google is ... » Continue