So you have been reading Reputation Watch and know that it is probably a good idea to do online searches for yourself and your company on occasion.  You ... » Continue

BusinessWeek has compiled it’s first ever list of the most influential companies, voted on by a 14-member advisory board. BW says their list is more art than science, and that ... » Continue

I would imagine the marketers for Motrin are popping a few right now after this big mess. For those of you who haven’t been following Motrin’s misstep with their video ... » Continue

If you are trying to boost your online reputation, then you know that having a quality listing on Wikipedia is one of the first steps. And how do you find ... » Continue

ClickZ just covered a study sponsored by our friends at BuzzLogic that says blogs can have more impact on purchase decisions than social networks. The study, conducted by Jupiter, notes ... » Continue

As you all might know, I follow Andy Beal at MarketingPilgrim since he is the online reputation guru. Today he posted about the importance of monitoring your online reputation. His ... » Continue

Back in February, Marketing Pilgrim did a review of the presidential candidate’s online reputation, in which they predicted that it would be an Obama vs. McCain race. Then most recently ... » Continue

We work with many clients on getting their product evangelists to spread the word even more than they do. After all, there’s so much potential in tapping those that already ... » Continue

We are all on LinkedIn, but are we truly using it to it’s full capabilities? Of course you just blindly fill in the information and maybe you think about optimizing ... » Continue

For those of you who are using videos to round out your universal search presence and maximize your first page rankings (not to mention marketing through videos), you’ve probably heard ... » Continue