For those of you who are using videos to round out your universal search presence and maximize your first page rankings (not to mention marketing through videos), you’ve probably heard of TubeMogul. TubeMogul is the leading video distribution and analytics platform which lets you upload your videos to twelve of the major video sites along with giving you some robust statistics. So you’ve already been getting analytics from YouTube via TubeMogul, so what’s the difference between the YouTube’s Insight analytics tool and TubeMogul? Let’s take a quick peek.
For starters, they don’t compare at this point since YouTube just tracks statistics on their site and not the twelve other major video sites like: AOL Video, Blip.tv, Myspace, Revver, Yahoo Video, and YouTube. See TubeMogul’s site for the full list of supported video sites. And you can upload your videos to all of these sites in one push of a button now or schedule the deployment for a later date.
Other benefits of TubeMogul include a dashboard for all metrics such as views, comments, ratings, audience demographics, geographics, buzz tracking, event reporting to see when your video is featured or add your own markers to note events of significance to you (HELLO Google Analytics are you reading this!), and a detailed report of which sites are linking to your videos on these networks. I can’t say enough about the cool reporting including a feature that lets you group video sets – such as episodes or seasons – and report emailing, scheduling, exporting, and grabbing raw data feeds. But the coolest feature is the competitive tracking where they allow you to track reports from other producers. See the full feature list for more information.
Enough about TubeMogul, let’s talk about YouTube’s new analytics tool which is a promising start. I have high hopes that with Google’s backing, this tool will be even better the next release. They’ve made promises to add insights into how viewers discovered the video. With Inisght you can track your video’s statistics by signing in and going to “About this Video” under “My Account > Videos, Favorites, Playlists > Manage my Videos.” You can view many of the same stats that you can get from TubeMogul such as geographic regions, however you can really drill down even further to analyze how popular they are relative to all videos in that market over a given period of time. You can also drill down deep into the lifecycle of your video, like when it peeks. This is especially helpful when trying to determine days of week to launch videos.
If you aren’t satisfied with the information in this post you can:
Read the announcement from YouTube
View YouTube Insights Screen Shots – can’t beat the shots from Search Engine Land
Add a comment, sharing your insights
