Blog Archives
Refocusing Your Facebook Strategy to Increase Organic Reach
by Anvil on November 8, 2017 · Social MediaSocial Media MarketingSocial Media StrategyWith the decline in Facebook organic reach and some of the initial tests that we see Facebook pushing out, we must rethink the way we, as marketers, utilize the platform ... » Continue
3 Helpful Ways to Increase Your Engagement on Instagram
by Anvil on October 11, 2017 · EngagementInstagramSocial MediaWith Instagram hitting over 800 Million active users, I thought I would drop some helpful tips on reaching these users and growing your engagement. Being that Instagram is aphoto-centric platform, in ... » Continue
Social Media For The Holidays
by Anvil on September 13, 2017 · Holiday ShoppingSocial MediaSocial Media MarketingPumpkin Spice Lattes are back at Starbucks, and football season is in full effect. That can only mean one thing for marketers, you better have your holiday campaign ready to ... » Continue
Social SEO Optimization Series: SEO for Instagram
by Anvil on September 6, 2017 · InstagramSEOSocial MediaSocial Media MarketingSocial Media Marketing Optimizationvar ss_form = {'account': 'MzawMDEzMzI3BAA', 'formID': 's0xKMTUwTk3RNTYyStU1MTM20E1MNjDTNTUxNzA2MjRJNkpLAgA'}; ss_form.width = '100%'; ss_form.height = '1000'; ss_form.domain = 'app-3QNDN360HM.marketingautomation.services'; ... » Continue
Generation Z Abandons Old Man Facebook for Snapchat and Instagram
by Anvil on August 30, 2017 · FacebookGen ZMillennialsSocial Media MarketingTrying to reach a younger audience through social media? You may want to think twice before heavily investing your budget into Facebook, as the social juggernaut is no longer number ... » Continue
Driving Social Media and Marketing Results Through Podcasting
by Anvil on August 15, 2017 · Digital MarketingpodcastSocial MediaChances are you listen to podcasts, have listened to one, know people who listen, or at least have heard of podcasting. Podcasting is a rapidly growing area of media. Per ... » Continue
Social Listening: Why It Is Important and How to Get Started
by Anvil on July 11, 2017 · Digital MarketingSocial ListeningSocial MediaIf a tree falls in the forest and no one’s around to hear it, did it really make a sound? The answer is very similar to that if someone complained ... » Continue
How GIFs Are the New Google Search Ads for Marketers
by Anvil on June 21, 2017 · Digital MarketingGifSocial MediaThe new use of GIFs in online marketing could be as useful for SMM as Google search ads is to Paid Search Marketing. As marketers, we realize that the clear ... » Continue
Social Media Storytelling
by Anvil on May 17, 2017 · Digital MarketingSocial Media MarketingStory TellingAs I was looking for a topic to write about for this week’s blog post, I scoured the blog sites looking for a topic, hoping to find something about the ... » Continue
5 Steps to Finding Your Voice on Social Media
by Anvil on April 19, 2017 · content marketingDigital MarketingSocial Media MarketingWe’re programmed to see patterns and trends in all aspects of our life, so why shouldn’t this translate to how we market to our customers? Throughout my years working in ... » Continue