With the decline in Facebook organic reach and some of the initial tests that we see Facebook pushing out, we must rethink the way we, as marketers, utilize the platform ... » Continue

With Instagram hitting over 800 Million active users, I thought I would drop some helpful tips on reaching these users and growing your engagement. Being that Instagram is aphoto-centric platform, in ... » Continue

Pumpkin Spice Lattes are back at Starbucks, and football season is in full effect. That can only mean one thing for marketers, you better have your holiday campaign ready to ... » Continue

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Trying to reach a younger audience through social media? You may want to think twice before heavily investing your budget into Facebook, as the social juggernaut is no longer number ... » Continue

Chances are you listen to podcasts, have listened to one, know people who listen, or at least have heard of podcasting. Podcasting is a rapidly growing area of media. Per ... » Continue

If a tree falls in the forest and no one’s around to hear it, did it really make a sound? The answer is very similar to that if someone complained ... » Continue

The new use of GIFs in online marketing could be as useful for SMM as Google search ads is to Paid Search Marketing. As marketers, we realize that the clear ... » Continue

As I was looking for a topic to write about for this week’s blog post, I scoured the blog sites looking for a topic, hoping to find something about the ... » Continue

We’re programmed to see patterns and trends in all aspects of our life, so why shouldn’t this translate to how we market to our customers? Throughout my years working in ... » Continue