At Anvil, we have a passion for moving our client’s businesses forward with measurable, actionable results and want to help them with their growth and success. With this in mind, I ... » Continue

Welcome to Part 2 of my key takeaways from MozCon 2015. While Part 1 takes a look at some of the big changes coming to Google and SEO in 2016 and beyond, ... » Continue

Last Friday, Google’s John Mueller said link-building can do more bad than good and should generally be avoided. And then the internet overreacted. In response to the question “Is link-building in ... » Continue

Sound the alarm, Penguin 2.0 is on its way. Last Friday Google’s Matt Cutts announced on Twitter that a Penguin 2.0 update will be arriving in the “next few weeks.”  ... » Continue

Marketers and industry experts worldwide have proclaimed each year to be the “Year of Mobile” for about the last six years or so.  There’s no refuting the fact that we ... » Continue

While Google’s launch into the social networking world may not have been a total success from the get go it is clear that Google intends it to stick around. Not ... » Continue

Each week here at Anvil, we get together on Wednesday afternoon to go over the big news around the world of search, social & mobile. » Continue

After watching folks around the office go nuts rating their favorite places on Google Hotpot, talking to more than one client about the importance of online reviews to their local SEO efforts, and of course reading how Facebook and Twitter are already exerting influence in SERPs, I have an unofficial prediction of my own to add: 2011 will see the first major dust-up over social media or online reviews being used to game the search engine rankings. » Continue

Last night I had the pleasure of attending “Who Killed Social Media” put on by Nemo and Group Y. I’m going to pick on one comment that Tony Welch,  Social ... » Continue

We often recommend to clients, particularly in industries that come equipped with high levels of jargon, to add a glossary of key terms to their site. 98% of the time, ... » Continue