Blog Archives
Anatomy of a Simplified Digital Paid Media Strategy
by Anvil on August 25, 2021 · AdvertisingAdwordsCampaign GoalsWe have paid media strategy down to a science. While we do recommend partnering with a digital media agency such as Anvil to support building a strategic media plan for ... » Continue
Geofencing – Grow Your Audience Without Extending Your Reach
by Anvil on August 19, 2021 · AdvertisingDigital MarketingMobilePaid MediaFor local marketers, finding your audience has always been a challenge. Incorporating geofencing into your campaigns can help solve this problem by honing in consumers already in your area. To begin, ... » Continue
The Beginner’s Guide to Paid Keyword Research
by Anvil on December 3, 2020 · Ad CopyAdvertisingPaid MediaPay-Per-Click (PPC)If you are a beginner when it comes to running paid search advertising through Google Ads or Microsoft Ads, selecting target keywords is the first major step in launching a ... » Continue