Blog Archives
Getting Started With Local PPC Advertising Part 2
by Anvil on July 29, 2021 · Local SearchPay-Per-Click (PPC)Search Engine MarketingWalking around town, it is clear to see that the local economy is booming as businesses open after lifted COVID restrictions. As people flock back to going out and visiting ... » Continue
Getting Started With Local PPC Advertising Part 1
by Anvil on June 9, 2021 · Local SearchPay-Per-Click (PPC)Search Engine MarketingAs businesses begin to reopen just in time for summer customers are anxious to get back out and return to shopping in person. A recent poll shows that once COVID ... » Continue
Importance of Reviews for Local SEO and How to Get Them
by Anvil on November 29, 2017 · Local Searchlocal seoSEOAs we have addressed in a previous post, Surprise! Another Change in Local Search Rankings, Google determines local rankings based on relevance, distance and prominence. Relevance is determined by how well ... » Continue
1 More Unofficial Search Prediction for 2011
by Anvil on January 23, 2011 · Local SearchSearch Engine OptimizationSocial Media MarketingTwitterAfter watching folks around the office go nuts rating their favorite places on Google Hotpot, talking to more than one client about the importance of online reviews to their local SEO efforts, and of course reading how Facebook and Twitter are already exerting influence in SERPs, I have an unofficial prediction of my own to add: 2011 will see the first major dust-up over social media or online reviews being used to game the search engine rankings. » Continue
Google’s New Layout Affects Local Search Importance
by Anvil on December 3, 2009 · Local SearchIf you haven’t noticed Google Maps has been busy making several changes that have increased the importance of local search. In addition to the Google Place Pages, recent guidelines, local ... » Continue
Forward > Thinking Fridays: Bing – New Google Killer?
by Anvil on June 5, 2009 · Search Engine MarketingNo, not even close. However, Microsoft’s new search engine is pretty intriguing. Especially because it was recently announced that they passed up Yahoo search and have become the #2 most ... » Continue
Forward > Thinking Fridays: The Growth of Mobile Local Search – Part 2
by Anvil on April 24, 2009 · Link Development StrategiesSearch Engine OptimizationLast week I talked about the imminent explosion of mobile local search within the next 5 years, but how it is still important to be optimized for it now as ... » Continue
Forward > Thinking Fridays: The Growth of Mobile Local Search – Part 1
by Anvil on April 17, 2009 · UncategorizedIn 2008, mobile ad revenues totaled 160 million, 24% of that number going to search. Projections for 2013 are expected to be around 3.1 billion with 73% of the total ... » Continue