Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Google’s New Layout Affects Local Search Importance

by Anvil on December 3, 2009Local Search

Google’s New Layout Affects Local Search Importance

by Anvil on December 3, 2009Local Search

If you haven’t noticed Google Maps has been busy making several changes that have increased the importance of local search.  In addition to the Google Place Pages, recent guidelines, local ads and mobile coupons Google’s new UI updates are propelling local search forward.

You see that with the new layout the map is now wider and only 5 local results are shown instead of the current 7 results.

OLD LAYOUT

normal

NEW LAYOUT

new

Not only are there fewer local results, so the top 5 results are going to receive even more clicks, but the new layout pushes the organic results further down the screen.  Your address in local search is one of the most important factors in ranking for desired search queries and with the new layout businesses with longer addresses have the ability to use an additional line, making their listing stand out even more.

Fun Fact:  According to Yahoo’s 2009 Year in Review, the hottest zip code in 2009 goes to Fayettevill, N.C. (28306), which is a warning for all business in Fayettevill, make sure you have claimed and optimized your local business listings.

Google’s new layout gives marketers even more fire power to ensure their presence in local search is solid.  What type of online reputation does your business have if your local listing doesn’t show for desired queries?

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Advertising with Apple iOS 14 – What You Need to KnowFebruary 24, 2021
    • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your CampaignsFebruary 19, 2021
    • How COVID-19 Changed our Online BehaviorFebruary 11, 2021
    • 5 Amazing WordPress Plugins for SEO SuccessFebruary 3, 2021
  • Categories

Related Posts

  • Anvil Answers Your SEO Questions
  • 6 Essential Tips to Fully Optimize Your Google My Business
  • Importance of Reviews for Local SEO and How to Get Them
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Advertising with Apple iOS 14 – What You Need to Know by Jared Carpenter on February 24, 2021
  • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns by Riley Grubb on February 19, 2021

Twitter

Anvil Media, Inc. @anvilmedia

How do you reach your audience? Get into their head. New #podcast episode: What's Search Intent Got To Do With It? https://t.co/DZm0Q6uEZJ

ReplyRetweetFavorite

Testimonials

Anvil has served as a tremendous guide and partner for us as we have continued to broaden our digital marketing ...

©Anvil Media, Inc. 2021
310 NE Failing St. Portland, OR 97212

  • Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest