Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Google’s New Layout Affects Local Search Importance

by Anvil on December 3, 2009Local Search

Google’s New Layout Affects Local Search Importance

by Anvil on December 3, 2009Local Search

If you haven’t noticed Google Maps has been busy making several changes that have increased the importance of local search.  In addition to the Google Place Pages, recent guidelines, local ads and mobile coupons Google’s new UI updates are propelling local search forward.

You see that with the new layout the map is now wider and only 5 local results are shown instead of the current 7 results.

OLD LAYOUT

normal

NEW LAYOUT

new

Not only are there fewer local results, so the top 5 results are going to receive even more clicks, but the new layout pushes the organic results further down the screen.  Your address in local search is one of the most important factors in ranking for desired search queries and with the new layout businesses with longer addresses have the ability to use an additional line, making their listing stand out even more.

Fun Fact:  According to Yahoo’s 2009 Year in Review, the hottest zip code in 2009 goes to Fayettevill, N.C. (28306), which is a warning for all business in Fayettevill, make sure you have claimed and optimized your local business listings.

Google’s new layout gives marketers even more fire power to ensure their presence in local search is solid.  What type of online reputation does your business have if your local listing doesn’t show for desired queries?

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • SEO Sprints vs. Traditional SEO: What Works Best Depends on What You Need NowJuly 1, 2025
    • What Happens When Strategy Leads: How Digital Strategy Consulting Can Transform Your BusinessMay 16, 2025
    • Behavior Is the AlgorithmApril 16, 2025
    • Think of Automation Like an Employee—Because It Works Like OneMarch 31, 2025
  • Categories

Related Posts

  • Getting Started With Local PPC Advertising Part 2
  • Getting Started With Local PPC Advertising Part 1
  • Anvil Answers Your SEO Questions
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • SEO Sprints vs. Traditional SEO: What Works Best Depends on What You Need Now by Anvil Media on July 1, 2025
  • What Happens When Strategy Leads: How Digital Strategy Consulting Can Transform Your Business by Anvil Media on May 16, 2025

Twitter

Anvil Media, Inc. @anvilmedia

Testimonials

Anvil Media’s expertise in the PPC and SEO industry is unparalleled.Oregon State University

©Anvil Media, Inc. 2025
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest