Blog Archives
Accurately Measure Your Digital Marketing Efforts with Analytics
by Anvil on April 12, 2017 · analyticsgoogleWebsite AnalyticsAnalytics provide direct insight into how your website is performing, how your customers are finding your website, and how customers are learning about your business and products or services. The ... » Continue
What Are UTM Tracking Codes and Why Do You Need Them
by Anvil on November 3, 2016 · analyticsUTM TrackingDo you like to measure your marketing efforts and results? Then you need to be using UTM tracking! A UTM (Urchin Tracking Module) code is a snippet of text that ... » Continue
Key Takeaways From MozCon 2015, Part 2
by Anvil on August 6, 2015 · Search Engine OptimizationSEOWelcome to Part 2 of my key takeaways from MozCon 2015. While Part 1 takes a look at some of the big changes coming to Google and SEO in 2016 and beyond, ... » Continue
Free White Paper on Google Analytics 101
by Anvil on September 2, 2010 · Online PublicationsWebsite AnalyticsAnvil is pleased to announce the release of yet another free whitepaper. This time, we’re speaking to all the data lovers out there with an introduction to installing, configuring and ... » Continue
What Hootsuite’s Google Analytics Integration is Missing
by Anvil on July 13, 2010 · Social Media MarketingWebsite AnalyticsA few weeks ago, the popular social media dashboard Hootsuite released a new edition with lots of shiny new features. When the updates were first announced, I was most excited ... » Continue
Google Asynchronous Tracking Code now Standard
by Anvil on May 19, 2010 · Website AnalyticsBack in December, Google announced the launch of their Asynchronous tracking code. This code update was optional and a great alternative for sites struggling to reduce their page load time ... » Continue
Google Device Targeting: Part Duex
by Anvil on February 10, 2010 · Pay-Per-Click (PPC)Heather recently wrote about some enhancements to Google AdWords that allow advertisers to target their campaigns to specific mobile devices (iPhone & Android, for example) and also to mobile carriers ... » Continue
Google Analytics Spotlight: Custom Alerts (Beta)
by Anvil on December 1, 2009 · Website AnalyticsGoogle has continued to roll out new features in Google analytics, allowing the program to really compete with some of the enterprise (i.e. expensive) level platforms. One of the newer ... » Continue
Google Analytics Spotlight: Advanced Segments
by Anvil on September 2, 2009 · Website AnalyticsHere’s a quick Google Analytics tip that I’ve recently found very useful. It might be 101, but I’ve been known to overcomplicate things in Google Analytics to the point that ... » Continue
Google Analytics Spotlight: Custom Reports
by Anvil on August 4, 2009 · Website AnalyticsGoogle Analytics Custom Reports feature has been around for a while now, but many of us are still playing around with it and finding great ways to slice and dice ... » Continue