Anvil is pleased to announce the release of yet another free whitepaper. This time, we’re speaking to all the data lovers out there with an introduction to installing, configuring and deciphering Google Analytics.

This whitepaper is aimed towards both marketers and webmasters who have yet to install or optimize Google Analytics on their site. For the sake of not overwhelming the new folks, we’ve stayed away from any configurations that require more custom set-ups, like tracking your shopping cart or flash events (you’ll have to call us if you want help with that).

Or are you at the point where you have installed Google analytics and it seems to be tracking your website visits just fine, but now what? Take your reporting and analysis to the next level with our recommendations for what basic metrics you should be measuring and tips and tricks to make those findings actionable. This white paper is perfect for those who may be intimidated by all the reporting options and just need a push in the right direction to get started on the path of enlightened analytics.

And if you’re looking to dive a little deeper, please leave a comment or question below or feel free to reach out to the Anvil team directly.