What is Local SEO?
Local SEO involves optimizing your website and brand for a specific geographic area.
Why Is Local SEO Important?
Local SEO is incredibly important for a couple reasons. First, COVID-19 forced society to focus on local businesses because of various shutdowns, restrictions, travel issues, and more. Additionally, virtual assistants and smart devices continue to develop and mature. Part of that growth has shown these devices prefer to provide locally-based results if applicable.
The biggest misconception about local SEO is that it should only be utilized by small, local businesses. Even the largest brands with international locations incorporate local SEO into their overall digital marketing strategies to ensure their businesses are as visible as possible. Furthermore, local SEO is not just for brick-and-mortar businesses. Service-based businesses that travel to their customers should absolutely understand and leverage local SEO.
Local SEO Services
Local SEO requires on-site and off-site work to effectively communicate active service areas to search engines. Anvil Media performs a comprehensive audit of your website along with your local visibility. Action items that come from this audit that affect local SEO performance include:
- Claiming local listings and optimizing citations per Anvil’s recommendations
- Fully optimizing all Google My Business listings
- Building optimized location pages
- Including strategically-placed and locally-focused content on the website
- Utilizing schema markup
- Ensuring optimal mobile optimization
For more information on heat map testing analysis, check out these blog posts:
What to Know About Local SEO
6 Essential Tips to Fully Optimize Your Google My Business
If you are interested in engaging Anvil in Local SEO Services or would like to discuss a customized digital marketing package, please fill out the form below.