Straightaway is a route optimization app that helps courier drivers, food delivery drivers – any industry that requires a driving route with several stops – save time and money by generating the most efficient route based on the location of each stop. Upon coming to Anvil, the app store listings had a strong foundation to build from while the Straightaway website consisted of one page.
One of their main goals was to expand visibility for priority keywords, grow awareness and improve organic performance of the website and the app store listings.
Work began in August of 2020, and the first step was to conduct a thorough SEO audit of the current website and app store listings to understand the areas of improvement. The website proved to be the biggest area of opportunity, so we supported the Straightaway team through technical improvements, particularly with site speed, keyword research for content expansion, and backlink opportunities to ignite growth. Throughout the first month, the Straightaway team focused on implementing our recommendations throughout the website: page speed drastically improved, new pages were consistently published in addition to guest blogs to earn backlink opportunities
During that first month, the Straightaway site was earning around 5,000 impressions a month. Just two months later in October 2020, the Straightaway site was earning around 29.3K impressions.