What is Influencer Marketing
Influencer Marketing is promoting products or pushing specific messaging through the use of profile individuals to reach a specific target audience with the goal of selling product/services or increasing brand awareness.
An Influencer is classified as an individual that maintains a level of credibility in their vertical and offers reach over a specific target audience to influence the perception of others through the use of social media platforms.
With 90% of consumers trusting peer recommendations, we see the use of influencers growing, with the biggest push coming in 2018.
Influencer Marketing Strategy & Planning
An Influencer Strategy and Plan focuses on identifying, vetting, and measuring the effect an influencer has on a target audience, by focusing on engagement metrics vs overall reach.
Influencer Marketing Plan
Anvil’s Social Team will focus on identifying influencers in the client’s industry based on predetermined criteria, target audience, and budget provided by the client. The identified influencers will be used to help promote the brand’s message and deliver objectives to the outlined target audience.
Influencer Marketing Plan Implementation
Based on the findings outlined in the Influencer Marketing Plan, Anvil will reach out to selected influencers and begin contract negotiations on behalf of the client. Contract terms will cover the length of engagement, compensation, brand guidelines and key message.
Influencer Marketing Management & Reporting
During ongoing management, Anvil will provide management on behalf of the client to ensure the complete fulfillment of contracted terms, as well as a monthly report of influencer efforts, which will include examples of all posts, engagement highlights and KPIs.