According to research, each star added to your Yelp! review average can equate to a 8-9 percent increase in revenue. When your customer has a bad experience with your brand, they are likely to tell 5 people. If their issue is adequately addressed or resolved, that same person will tell 10 people how pleased they are with the resolution. The media, industry review sites, customer and employee ratings, blogs, business and local directories all provide opportunities to reward, or harm, your brand. What are you doing to proactively mitigate unhappy customers, former employees or unfavorable press from harming your brand in search results and out on the web?
Anvil’s team has decades of collective experience managing brands online, primarily via online reputation management (ORM) services. Anvil’s unique combination of search engine optimization (SEO), paid media, social media and PR-savvy provides clients a time-tested approach to mitigating undesirable listings in search results and related negative press, reviews and commentary online. Even with ORM clients wanting to focus solely on remediation of unfavorable reviews, press coverage or blog posts, Anvil’s approach not only sculpts the brand favorably, we provide a foundation for greater awareness and leads/sales flow.
Anvil’s core ORM service offering includes a comprehensive audit on branded terms in search engine rankings and an evaluation of opportunities and threats created by consumer-generated media and the press. Anvil’s audit also includes sentiment analysis, prioritization of opportunities/challenges and outlines a project or ongoing campaign to mitigate the undesirable content, which may include an integrated mix of organic and paid search and social media marketing strategies and tactics. Anvil has also partnered with Michael Green Communications and Capability Consulting to ensure your brand is holistically represented online, from the inside out. Employees are often the root of, and solution to, ORM issues. Creating a strong corporate culture provides the foundation for a successful ORM effort.
Contact Anvil to schedule a conversation, including a complimentary analysis of your current challenges and how Anvil can help elevate your brand perception. In the meantime, feel free to read more about Anvil’s philosophy on online reputation management:
Online Reputation Management: Seven Strategies to Build Your Brand
The Ugly Truth About Online Reputation Management
Online Reputation Management: The New PR
Search Engine Reputation Management: The New PR Essential SERM Strategies & Tactics that Can Save Your ASSets