After watching folks around the office go nuts rating their favorite places on Google Hotpot, talking to more than one client about the importance of online reviews to their local SEO efforts, and of course reading how Facebook and Twitter are already exerting influence in SERPs, I have an unofficial prediction of my own to add: 2011 will see the first major dust-up over social media or online reviews being used to game the search engine rankings. » Continue

I firmly believe that it is worthwhile to take a few minutes every so often and Google yourself. Or your company/brand name. Despite the commotion that social media sites make ... » Continue

Back in December, Google announced the launch of their Asynchronous tracking code. This code update was optional and a great alternative for sites struggling to reduce their page load time ... » Continue

Google’s Content Network provides the potential to advertise on sites based on category, keywords, URL, demographic, or combination of keywords & URL.  Advertisers can utilize Google’s network to display banners ... » Continue

Most companies know, or are at least in denial about the fact that they aren’t using their analytics data to its fullest ability. Analytics data is the entire reason everyone ... » Continue

Well, that is in Google’s mind. So you have a hotel, restaurant, or run a local attraction? Then you need to read this very informative and in-depth report from Search ... » Continue