What: With rising interest rates, economic and political uncertainty, many businesses are starting to brace for a recession. In times of belt-tightening, brands tend to dramatically cut marketing budgets. However logical or emotionally-justifiable cuts may be, the decision has significant consequences. It may seem somewhat counter-intuitive, but recessions provide brands with a unique opportunity to buy market share affordably and to try new strategies and tactics to reach new markets. Anvil President & Founder Kent Lewis will outline effective techniques for marketers interested in maintaining if not increasing budgets during a recession and improving performance during a downturn. This one hour webinar will include research, best practices and a Q&A period. Prepare for the inevitable and get a jump on your competition by being one step ahead with planning in 2019 and beyond.
When: Thursday, February 28th 10-11AM PST