Every other month, the Anvil team offers the community a live webinar on digital marketing topics during the lunch hour. The subject matter is chosen based on feedback received from attendees of previous presentations and we aim to keep the material timely and relevant. The information for our next webinar follows and the presentations from past seminars below. We hope you can join us!
How to Build an Audio Brand via Podcasting – Your Game Plan
WHAT: Before you advertise on another brand’s podcast, you need to know the basics of podcasting. In this Lunch & Learn, I will be covering everything from creating and advertising your own podcast, to sponsoring another branded podcast.
Since 2012, podcasts have been growing, both in popularity and as a strong engine for advertising dollars. There are a huge number of podcast listeners that did not like podcasts in 2012 that are now avid listeners. With podcasting becoming a hobby turned career for a lot of people in the past several years, advertisers have started seeing their ROI increase, resulting in advertisers putting even more money into the pot. Whether you’re a brand looking to start a podcast or sponsor one, you need to get involved in the craze that is podcasting.
Tim Paige, host of ConversionCast, the podcast from LeadPages has stated, “a podcast is a great way to develop relationships with hard to reach people.” This is true and the numbers back it up. Midroll Media’s data has shown that podcast listeners make it through 90 percent of a given episode, with few skipping through ads. It’s clear that podcast listeners are the hyper-interactive audience that advertisers have been dreaming of. So, how can your brand make the most of podcast marketing from a broadcasting or a sponsorship perspective?
Learn best practices for creating your brand’s podcast or sponsoring another branded podcast, and uncover new hyper-active consumer audiences at Anvil’s March Lunch & Learn, How to Build an Audio Brand via Podcasting – Your Game Plan presented by Anvil’s Social Media Specialist and resident podcaster, Terran Benedict.
WHEN: March 28, 2018 from 12 pm – 1 pm
Presentations from past Lunch & Learn Seminars:
February 2018: Optimizing Your Website for Voice Search & Position 0
with Kent Lewis
January 2018: Using Data Insights to Better Know (and Message) Customers
with Stephen Hammill
November 2017: Emerging Trends You Need to Include in Your Social Media Strategy for 2018
with Terran Benedict and Javier Sanchez
September 2017: Answers to Actions: Leveraging Google Analytics to Improve Your Business
with Brett Myers
June 2017: Driving Sales in Senior Living with Content Marketing Webinar
with Kent Lewis and Isaac Szymanczyk
May 2017: Content Marketing for the Little (or Medium) Guy
with Josh Breese
February 2017: Digital Marketing Overview: A Quick Guide to The 8 Most Popular Online Advertising Channels
with Mel Cagle
November 2016: Amplify Your Brand Using Social Media
with Melissa Fears
August 2016: Onsite Optimization for Small Businesses
with Nathan Stenberg
May 2016: Introduction to Google Research Tools
with Mel Cagle & Hilary Sperley
February 2016: The Concept of Social SEO
with Julian Connors
November 2015: Get Your Local Business Found on Local Search
with Amanda Hummel
August 2015: PPC & CRO: How & Why They Need To Play Nice
with Pascal Inderabudhi
May 2015: No Bad Reviews: Online Reputation 101
with Alex Gabriel
February 2015: Shaking Up Social 2015
with Nathan Lattanzi and Heather English
November 2014: Introduction to Paid Media
with Pascal Inderabudhi