You wouldn’t build a house on a sand dune or construct walls from cardboard, yet many advertisers plan campaigns around flimsy data and flawed content.
Anvil Media’s Paid Media Strategist, Brett Myers, guides you through the process of building a sturdy, successful marketing campaign from the foundation up, enabling you to raise the roof on your KPIs.
Learn how to:
- Build a campaign based on your business goals
- Identify the most successful marketing channels based on your audience
- Learn how to craft ads that highlight your brand’s value proposition and drive users to your campaign goal
- Determine campaign budgets that allow room for growth and flexibility
About the Presenter: Brett Myers has never seen a digital marketing challenge he wasn’t eager to tackle head-on, and with a decade of experience in developing, building, and maintaining PPC campaigns across a multitude of industries (including OSU, Enjoy Life Foods, and eBags), he’s seen his fair share. Join Brett as he uncovers the core strategic principles needed to create digital marketing campaigns that not only meet but exceed your business goals.