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Case Study Inspire Fitness Case Study

Inspire Fitness Case Study

Inspire Fitness is a preeminent provider of high-quality gym equipment, to assist in cardio and strength training, for your home and commercial purposes, as well as a leading provider of in-studio workout content.

Goal:

Anvil’s goals for Inspire Fitness were to increase conversions, grow revenue, and raise click-through rate month-over-month by improving keyword relevancy and optimization through Google Paid Search ads.

Strategy:

Anvil performed extensive keyword research to optimize ad copy with terms deemed valuable to searchers, such as “at-home workouts” and “virtual workout.” Additionally, Anvil removed low-performing keywords and expanded upon the highest-performing keywords for lower CPC and to best utilize ad budget.

Results:

Anvil generated the following outstanding results for Inspire Fitness:

-Increased clicks by 12%.
-Increased impressions by 36%.
-Increased conversions by 71%.
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