Expanding Reach in a Volatile Digital Advertising Landscape

by on May 28, 2020 · AdwordsDigital MarketingPaid Media

With more people online than ever, now is the time to be expanding your digital advertising strategy. With new platforms recently ramping up their advertising options, there are more ways ... » Continue

5 Reasons to Buy Your Brand Name On Google: Webinar Recap

by on May 21, 2020 · AdvertisingAdwordsAnvil Lunch & LearnDigital Marketing

Here at Anvil, we are inspired by delighting and elevating not only our clients but also the community around us. This is why every month Anvil hosts a Lunch & ... » Continue

Merkle Q1 2020 Digital Marketing Report: What You Should Know

by on May 13, 2020 · AdvertisingBusinessDigital MarketingUncategorized

Merkle’s quarterly performance report for Q1 2020 provides insight into an impacted landscape heavily influenced by Covid-19 (coronavirus) across paid search, organic search, Amazon ads, display, and social media. “Google Spend ... » Continue

How to Express Brand Empathy in Digital Marketing

by on May 6, 2020 · AdvertisingAgency LifeBrand ImageDigital MarketingOnline Reputation Management

During this time of isolation, businesses, as much as individuals, are looking to connect. One essential element to building connection is practicing empathy. Businesses and brands alike can benefit from ... » Continue

Digital Marketing During the Time of COVID-19

by on April 29, 2020 · Digital Marketinglocal seoSearch Engine MarketingSocial Media

Here at Anvil we are nearing the end of our second month of social distancing and work-from-home practices due to COVID-19. We are following the guidance and orders laid out ... » Continue

Digital Advertising in a Volatile Marketing Landscape

by on April 2, 2020 · AdvertisingAdwordsBrand ImageDigital MarketingFacebookgoogleMarketingPaid Advertising

When things get flipped on their head sometimes it’s hard to navigate through all the muck, to see the clearing on the other side. Different industries and sizes of companies ... » Continue

Anvil Employee Profile: Daniel

by on March 25, 2020 · AdvertisingAgency LifeCompany CultureDigital MarketingSearch Engine Optimization

Meet Dan. Daniel is our SEO specialist and all-around rockstar. As a professional internet hustler, Daniel has been responsible for acquiring large networks of websites, visualizing big data, and developing ... » Continue

Recession Proof your Marketing and Navigate the COVID-19 Coronavirus

by on March 19, 2020 · Digital MarketingEconomySearch Engine Marketing

At the time of this article there are approximately 8,500 diagnosed cases of Coronavirus and 104 deaths in the United States and rising. I’m a GenXer, like a boomer only ... » Continue

Anvil Employee Profile: Michael Stormberg

by on March 17, 2020 · Agency LifeCompany CultureDigital MarketingSearch Engine Optimization

Meet Mike Stormberg, a.k.a. Mikes. He is an SEO Coordinator with a background in a range of areas including reporting administration and data coordination, customer service, and, of course, SEO. ... » Continue

Kent Lewis: Thoughts on Content Marketing and Strategy

by on February 28, 2020 · AdvertisingAgency LifeBusinessContentcontent marketingDigital Marketing

What’s your purpose? That’s a big question to consider. A business’s success, and the content it builds out, is dependent on the answer to that question. Anvil Media’s President and Founder, ... » Continue