Product Revenue & Reputation Management Via Twitter

by on May 11, 2009 · Online Brand ManagementTwitter

Twitter, Twitter, Twitter.  It’s everywhere these days.  Even Oprah is on it now (@oprah).  Along with this huge growth, though, come questions about what Twitter’s future will look like.  No ... » Continue

How to Game the New Twitter Search

by on May 7, 2009 · Search Engine OptimizationTwitter

Shortly after Twitter announced a partnership with bit.ly – a URL shortener that also follows the links and analyzes the content on the site – Twitter announced the intention to ... » Continue

Find Your Customers Online Using Advanced Twitter Search

by on April 22, 2009 · Online Brand ManagementSocial Media MarketingStrategic Internet MarketingTwitter

Last week, after enjoying a delicious doughnut from a popular local doughnut shop, I sent out a Tweet to advertise my great experience. When I went home that evening, I ... » Continue

DiGiorno Pizza on Twitter: Yawn.

by on April 9, 2009 · Online Brand ManagementSocial Media MarketingSocial Media SpotlightTwitter

Twitter’s downfall will be corporate America jumping on the Twitter bandwagon without an original strategy on how to make this social media platform work for them. DiGiorno’s “Twitter strategy” (if ... » Continue

Twitter & Businesses

by on April 8, 2009 · Social Media MarketingTwitter

In my last twitter post I talked about how companies should set goals for Twitter before they start tweeting and how you company’s Twitter strategy should directly relate to your ... » Continue

Twitter: Goals & Uses

by on March 18, 2009 · Social Media MarketingTwitter

I know Twitter is all the craze right now, we can see how fast it is growing and how many different audiences it is capturing. But how should company’s ... » Continue

Twitter’s Monitization Challenge

by on March 17, 2009 · Social Media MarketingTwitter

The question that has been on everyone’s mind since Twitter took off is how the site will ever make money. While users are only a fraction of those that Facebook ... » Continue