Algorithms, the burly bouncer standing in between you and your audience. While daunting, algorithms aren’t going to squash your social media marketing efforts. It just takes a little know how. ... » Continue

Can a redesign kill your company? Short answer is yes. Long answer, look at Snapchat. With failed attempts in launching Spectacles in 2016, to the alleged copy catting done by Instagram ... » Continue

With Instagram now enabling businesses to schedule their posts using third party tools, managing an Instagram business page just become a whole lot more manageable. So, let’s go over how your ... » Continue

Instagram, it’s all a bunch of selfies right? Wrong. Well, not entirely wrong but definitely not painting the entire picture. Instagram is one of the most popular social media networks ... » Continue

Social Media is the best outlet a brand has for building a direct relationship with their audience. As technology continues to grow and move faster, brands are forced to shift ... » Continue

With the decline in Facebook organic reach and some of the initial tests that we see Facebook pushing out, we must rethink the way we, as marketers, utilize the platform ... » Continue

With Instagram hitting over 800 Million active users, I thought I would drop some helpful tips on reaching these users and growing your engagement. Being that Instagram is aphoto-centric platform, in ... » Continue

Pumpkin Spice Lattes are back at Starbucks, and football season is in full effect. That can only mean one thing for marketers, you better have your holiday campaign ready to ... » Continue

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Chances are you listen to podcasts, have listened to one, know people who listen, or at least have heard of podcasting. Podcasting is a rapidly growing area of media. Per ... » Continue