Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

10 Worst AdWords Campaign Management Mistakes

by Kent Lewis on May 5, 2006Pay-Per-Click (PPC)

10 Worst AdWords Campaign Management Mistakes

by Kent Lewis on May 5, 2006Pay-Per-Click (PPC)

On today’s highly competitive Google AdWords pay per click (PPC) search engine, it is now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential. You should be achieving maximum return on investment (ROI) for the keywords or phrases that are most relevant to your business and are most likely to provide you with targeted traffic to your website. With ever growing cost-per-click (CPC) prices throughout the various PPC search engines it is essential that you avoid certain mistakes that will undoubtedly result in poorly performing PPC campaigns.

The Mistakes to Avoid

Long list of less than targeted keywords
Not identifying unique aspects of your product or service
Lack of keywords in your ad text
Directing users solely to your home page
Creation of single Ad Groups
Utilizing single campaigns
Using broad match only
Failure to optimize Ad Serving for your ads
Not tracking results
Entering the content network without modifying bids

<a href=”https://www.isedb.com/db/articles/1433/1/10-Worst-AdWords-Campaign-Management-Mistakes
“>Read Full Article >>

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Targeting on Facebook Ads for BeginnersJuly 14, 2022
    • Understanding Audience Values and How They Impact Digital StrategyJuly 7, 2022
    • How BeReal Is Impacting the Social Media SpaceJune 30, 2022
    • Two Keywords Enter a BarJune 22, 2022
  • Categories

Related Posts

  • Two Keywords Enter a Bar
  • Google Is Retiring Expanded Text Ads. Here’s What You Need To Know!
  • 2022 CBD Marketing Tips & Strategies
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Targeting on Facebook Ads for Beginners by Lauren Milligan on July 14, 2022
  • Understanding Audience Values and How They Impact Digital Strategy by Kari Schroeder on July 7, 2022

Twitter

Anvil Media, Inc. @anvilmedia

This account is now inactive. Please follow @deksia for updates. Happy New Year!

ReplyRetweetFavorite

Testimonials

Anvil Media’s expertise in the PPC and SEO industry is unparalleled.Oregon State University

©Anvil Media, Inc. 2023
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest