Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Experts: Policing Affiliates Big Challenge for PPC Search Players

by Kent Lewis on March 7, 2005Pay-Per-Click (PPC)

Experts: Policing Affiliates Big Challenge for PPC Search Players

by Kent Lewis on March 7, 2005Pay-Per-Click (PPC)

Pay-per-click search companies difficulties’ adequately policing their affiliate distribution partners is one of the bigger challenges facing the search marketing industry, experts said. It is on these affiliate sites that 70 percent of click fraud activity takes place, according to Scott Boyenger, president and CEO of ClickDefense, one of a score of companies that has launched in the last 18 months to identify and stop click fraud. Affiliate publishers distribute pay-per-click ads and search players pay them a cut of what advertisers bid. “About 15 to 20 percent of all click activity is erroneous. Seventy percent of that is not by real people,” Boyenger said, referring to bots designed by fraudsters to click on PPC ads. “The advertiser is the loser and the companies offering PPC are winning, and so are the affiliates.” Other companies, like Fathom Online, also identify search players’ affiliates as the most widespread source of fraudulent click activity. “Without a doubt, the majority of click fraud is coming from affiliate sites,” said Matt McMahon, EVP at Fathom Online. “But advertisers will vote with their pocketbooks with regard to the offending search engines, and go for the service that offers them the best ROI.” The percentage of click activity that falls under the umbrella of affiliate fraud was a subject of hot debate at a panel discussion on click fraud held at the Search Engine Strategies (SES) conference in New York this week. However, panelists generally agreed the percentage is higher on so-called tier two services like Kanoodle, Enhance Interactive, and FindWhat.com than on Google and Overture.

Read Full Article >>

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Anvil’s Brown Bags Educate and Entertain EmployeesApril 21, 2021
    • 5 Key Takeaways from Digital Summit 2021April 14, 2021
    • The Beginner’s Guide to Amazon Advertising in 2021April 8, 2021
    • How to Improve Your Company’s Online ReputationMarch 31, 2021
  • Categories

Related Posts

  • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns
  • The Beginner’s Guide to Paid Keyword Research
  • Anvil’s 2020 Digital Marketing Predictions: A Year in Review
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Anvil’s Brown Bags Educate and Entertain Employees by Joanna Hammond on April 21, 2021
  • 5 Key Takeaways from Digital Summit 2021 by Rachel McMahon on April 14, 2021

Twitter

Anvil Media, Inc. @anvilmedia

RT @kentjlewis: Consumers Are Split on What Media Platforms Should Do With Their Data https://t.co/dljcEggZLQ

ReplyRetweetFavorite

Testimonials

“Anvil Media is very good at what they do. They quickly and efficiently generated more leads for my business, based ...

©Anvil Media, Inc. 2021
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest