Importance of Podcasting
Podcasting is an effective alternative and a complimentary piece of content to blogs and video. As one of the most authentic forms of shared content online it’s important to make sure your brand is set to grow and follow through on pre-established goals. Anvil lends clarity, strategy, and process to a brand’s podcast presence. Anvil takes the time to understand your brand’s goals and voice in order to develop a holistic strategy and approach to establish an authentic podcast and engage with your audience. Anvil can also help to optimize hosting sites, develop content calendars, and manage campaign promotions and activations, and provide staff training.
With over 42 million Americans listening to 1-5 hours of podcasts on a weekly basis, having an established podcast presence becomes a growing need for brands that are looking to reach new users, increase brand loyalty, and create new revenue channels.
Anvil’s Podcast Audit and Plan will look at key factors such as channel utilization, available optimizations, and other factors to provide your brand with a well-defined strategy to boost your brands Podcasting efforts.
Podcast Audit & Plan
Anvil will provide research on the status of your brand’s current podcast presence, along with competitors’ efforts to help identify best practices and industry-specific standards. The research finding will help influence a podcasting strategy, with outlined tactics, that your brand can utilize to achieve your marketing goals.
Launching a Podcast Program
During the launch phase, Anvil will help implement a comprehensive podcast program for your brand that will outline technology, production, syndication, and promotion needs to help achieve your brands goals through tactics discovered in the Podcast Audit & Plan.