Digital marketers have seen the emergence and convergence of mobile, local, and voice search as significant marketing opportunities. Phones and other personal devices contain artificial intelligence-powered virtual assistants (Siri, Alexa, Google Assistant, Cortana, Bixby, etc.) which connect users with the world of search by providing timely answers to questions, recommending products or services, and facilitating purchases. How can companies connect their websites with those performing voice searches? The application of schema markup, such as FAQ schema, allows search engines to provide enhanced, more informative results to searchers. In this webinar, Anvil’s SEO team shared the importance of, and tips for, optimizing your website for voice search, in addition to effective strategies and implementation of schema markup to ultimately earn higher positions and improve performance in organic search.
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