Since the mid-1990s, virtual reality (VR) has been marketed as “the next big thing.” Decades later, blockchain, cryptocurrency, affordable computing power, and major investments in infrastructure by brands like Meta and Microsoft have created a tipping point in the form of NFTs and the metaverse. The promise outlined by RTFKT, Bored Ape Yacht Club and OpenSea means easy money in the form of minting NFTs to be gobbled up by GenZ and billionaires alike. Similarly, Meta, Decentraland and Sandbox promise an engaging environment rich with culture (art galleries, museums) fun (games and events) and commerce (real estate and marketplaces). But what is the reality for marketers? Where are the biggest opportunities (and pitfalls)? In this session, Anvil Founder & Deksia CMO, Kent Lewis, will outline opportunities for marketers in the Web3 world for organizations large and small.