Top ten hints on managing your brand onlineby Kent Lewis on July 6, 2007Online Brand Management
Effective management of your web standards yields tangible results: it builds the brand, cuts costs, and optimises web operations.
Yet, most companies struggle to retain order online, and the penalties for poor management are high: damage to brand and reputation, loss of revenue, operating inefficiencies and risk of litigation.
Here are 10 tips for managing your brand online, with the effective application of standards:
1. Brand standards online are more than just fonts and color. A website is an immersive experience of your brand, and your standards should cover everything which contributes to that experience. Online brand standards should also incorporate code standards, content presentation, usability, SEO, and legal issues such as accessibility and data protection.