Blog Archives
Looking ahead to eMetrics 2011
by Anvil on March 8, 2011 · EmarketingWebsite AnalyticsNext week I have the privilege of heading to San Francisco to attend my first eMetrics Marketing Optimization Summit. As a digital agency, knowing how to accurately measure, optimize and report back ... » Continue
Google Analytics Spotlight: Advanced Segments
by Anvil on September 2, 2009 · Website AnalyticsHere’s a quick Google Analytics tip that I’ve recently found very useful. It might be 101, but I’ve been known to overcomplicate things in Google Analytics to the point that ... » Continue
Analytics Spotlight: Goal Funnel Optimization Part 1
by Anvil on May 19, 2009 · Website AnalyticsIn the aims of making your analytics data actionable and not just a bunch of pretty statistics, let’s look at your conversion points, and how effective your funnel is at ... » Continue
Google Analytics Spotlight: Search & Replace Filters
by Anvil on April 20, 2009 · Website AnalyticsGoogle Analytics gives you a lot of data. In an effort to make some of that data more user friendly and approachable, here are some steps to clean up your ... » Continue