I’ve heard it bandied about around the office that AdWords CPCs are way lower outside the US.  Well, with a brand-new international client  — a Hong Kong-based software developer — ... » Continue

Bottom line is if you have other advertisers infringing on your brand, you’re likely paying too much for your CPCs. You will reduce your click costs and increase your traffic or conversions (depending on your site goals) by removing trademark-infringing advertisers. You end up paying less for better positions by removing advertisers that compete in your keyword auctions. If money isn’t your thing, competitors are illegally using your trademarked terms and you have the power to stop them! » Continue