Blog Archives
Hooking Up With Social Networks
by Kent Lewis on July 31, 2006 · UncategorizedLate last month, Interpublic Group announced that it would develop marketing programs on Facebook for its agency clients and also acquire a stake of around 0.5% in the company. It ... » Continue
Stock Prices and the Future of Search
by Kent Lewis on July 31, 2006 · UncategorizedMarketers must recognize several important things about the stock market and the way Wall Street reacts to changes in outlook for the companies involved in online advertising and marketing. First, ... » Continue
Blogs, Blogs & More Blogs
by Kent Lewis on July 20, 2006 · UncategorizedAccording to comScore, blog readership is continuing to grow. Blog traffic is up 56%, representing 58.7 million visitors, over last year. This makes up 34% of the overall Internet traffic. ... » Continue
Syndicated Content Sells: How to Solidify Ad Strategies within Distributed Media
by Kent Lewis on July 20, 2006 · UncategorizedBlog, RSS feed and Podcast advertising is expected to take off in 2006, increasing by 145% over last year’s ad spend, says PQ Media. These 3 forms of content creation ... » Continue
RSS Network
by Kent Lewis on July 14, 2006 · UncategorizedThe RSS Network is a new RSS directory which has collected hundreds of RSS feeds in numerous categories. This is your one-stop shop to finding top RSS feeds. RSS is ... » Continue
The Three C’s of Search Engine Optimization by Kent Lewis
by Kent Lewis on July 7, 2006 · Search Engine OptimizationOver the years, I’ve had the opportunity to present at industry conferences to a wide variety of audiences on the topic of search engine optimization (SEO). In recent months, ... » Continue
Seven elements that improve Web site conversion by Kent Lewis
by Kent Lewis on July 4, 2006 · UncategorizedI recently decided to upgrade my digital camera before an upcoming family vacation. I know just enough about digital cameras to be dangerous and had an idea of which features ... » Continue
The Four E’s of a Successful Pay-per-Click Advertising Program
by Kent Lewis on July 4, 2006 · Pay-Per-Click (PPC)The good news: you can setup and manage a pay-per-click (PPC) advertising program on Google, Yahoo! or MSN within minutes. The bad news: you can setup and manage a PPC ... » Continue
Six Ways into Yahoo
by Kent Lewis on July 1, 2006 · UncategorizedYahoo has expanded over the years to become more of a “life engine” with search engine capabilities. You can get your fix on music, photos, news and plenty of other ... » Continue
Search Engine Indexing Limits: Where Do the Bots Stop?
by Kent Lewis on June 15, 2006 · UncategorizedThe SEO community boasts a multitude of different opinions as to the volume of text indexed by the search engines on a single Web page. The question is, how large ... » Continue