Hooking Up With Social Networksby Kent Lewis on July 31, 2006Uncategorized
Late last month, Interpublic Group announced that it would develop marketing programs on Facebook for its agency clients and also acquire a stake of around 0.5% in the company. It was estimated that Interpublic would spend roughly $10 million in advertising on the site.
These agency groups are racing to get their share of something many of their clients are already experimenting with. According to a Forrester Research survey of marketing executives conducted last December, 13% were marketing via blogs or social networks at the time, but 51% said they believe there will be “total adoption” of the technique within 12 months of the survey date.